Following trademark laws is an essential business practice that will assist you with protecting your intellectual property. A trademark can be used by an individual, a business, or other legal entities, with a product or service, to communicate to the consumer that this product or service is distinctly different from its competition. Trademarks are a type of intellectual property and they can be a combination of any of the following elements: word, phrase, logo, name, image, design, or symbol. Now let us discuss proper trademark use. The law states that you must give notice of your trademark rights. Typically this symbol, ﾙ, is used for notification purposes and it will help if you need to file a lawsuit for trademark infringement. Always make sure you use your trademark as an adjective. You also must make sure that your trademark is used in a distinctive manner. A good rule of this is to be sure your trademark is on all of your communications material, advertisements, and products.