Trademarks are a part of intellectual property, along with patents and copyrights. All of these elements must be used properly. There requirements for filing for and keeping a trademark. First, you have to make sure that no one else has your trademark already. Second, you need to prevent your trademark from being a common or descriptive saying. If it is common or descriptive, it will be disqualified. Finally, you must use your trademark on a regular basis. For example, you should use your trademark on your products. You can also use your trademark on all of your internal and external business communications. This will help show continuity within your organization and will exhibit regular use of the trademark. The trademark must always be used as in adjective, by placing this symbol, ﾙ, after your intellectual property. You can register for a trademark with the United States Patent & Trademark Office. Trademark attorneys exist and should be used when it doubt about your specific situation.