Once trademarks are put into place by an individual, the following things become trademark property for the owner: words, names, symbols, sounds, or colors that distinguish specific goods and or services. This trademark property has the ability to be renewed forever, as long as these trademarks are being used for business purposes consistently by the owner. This can be easily achieved by placing this symbol, ﾙ, after your trademark. You should include this on all of your products, advertisements and other forms of communications for continuity. The owner is also in charge of developing two names, when naming an invention. First, he or she must come up with the generic name. Secondly, he or she must come up with the brand or trademark name. The two primary types of marks are trademarks and service marks. It is possible to apply for a trademark by yourself, but you must make sure that you are always in compliance with the requirements and procedures that come with trademarks.