Proper trademark use is an essential practice of business that will help protect your intellectual property. A trademark is a type of intellectual property that can be used by an individual, a business, or other legal entities, with a product or service, to communicate to the consumer that this product or service is unique from its competitors. Usually, a trademark can be a combination of any of the following elements: word, phrase, logo, name, image, design, or symbol. Now let's discuss proper trademark use. First, you should give notice of your trademark rights. Typically this symbol, ﾮ, is used to give notice. This will help if you need to sue for trademark infringement. Next, you need to make sure you use your trademark as an adjective. You also must make sure that your trademark is used in a distinctive manner. Make sure your trademark is on all of your communications material and products. Finally, make sure all third parties use your trademark properly.